Analytics and reporting for a drywall company
Most drywall owners judge marketing by feel: the phone seemed busier, or it did not. Reporting that matters is one page a month with five numbers: tracked calls and form fills by source, missed-call rate by hour, booked jobs by source, cost per booked job including fees, and review count against the benchmark report percentiles. Impressions, clicks and "visibility" are noise.
The sources are Google Ads, the profile, Meta, the website form, text-back and referrals, each with its own tracking number or tag so a profile call is not credited to an ad.