Where your competition is in Iowa
The largest concentrations of drywall companies in our Iowa data are in Des Moines, Waterloo, Davenport, Cedar Rapids, Sioux City, Waukee, Iowa City and Bettendorf. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Des Moines.
The map pack in Iowa
In Iowa, 78.2% of drywall companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Waterloo searches are not in that group. They are near 18 reviews and they ask every customer.
The website gap in Iowa
64.5% of Iowa drywall companies list no website on their Google profile, more than the national 49.4%. Nationally, drywall companies with a website have a median of 6 reviews against 1 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Iowa compares
Of the 49 states in our data, Iowa ranks 22nd for the number of drywall companies, 28th for median review count, and 8th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Iowa | 110 | 2 | 64.5% |
| Illinois | 138 | 3 | 56.5% |
| Indiana | 129 | 3 | 64.3% |
| Kansas | 64 | 3 | 59.4% |
| Michigan | 202 | 3 | 58.9% |
| Minnesota | 184 | 3 | 40.2% |
| Missouri | 122 | 2 | 52.5% |
| Nebraska | 59 | 2 | 55.9% |
| North Dakota | 49 | 2 | 63.3% |
What to do first in Iowa
- Put up a real website if you are in the 64.5% without one. Service pages, city pages for Des Moines, Waterloo, Davenport, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 2-review shop past the Iowa 75th percentile (7) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Iowa customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 2 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.