Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 9,203 public Google Business Profile listings of drywall companies across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- Should a drywall company put prices on its Google profile? Yes, and here is what Google does with them
- Popcorn ceiling season starts in January and almost no drywall company is ready for it
- Hiring marketing help for a drywall company: agency, freelancer or yourself, and the red flags
- The drywall slow season: when it hits, why builder work makes it worse, and a month-by-month plan
- Pricing and quoting drywall work: ranges, minimums, levels and the quote that closes
- Missed calls on the jobsite: what they cost a drywall company and the text that saves them
- The drywall company website: five pages, seven jobs, and what each one has to say
- How a drywall company shows up in ChatGPT, Perplexity and Google AI answers
Contact
Corrections, questions about the data, or press: text or call (385) 452-7092.